It’s like an evolution, but for your feet

We specialize in providing the right shoes for an active lifestyle.

What We Provide

We specialize in providing comfortable quality footwear for the whole family from brands we trust. We take brands our customers love, and carry a wide assortment of styles within those brands.


Areas we Service

We are located in the heart of downtown Traverse City, Michigan. We service Northern Lower Michigan, with many of our loyal customers visiting from the Grand Rapids, Detroit, and Chicago areas.


Our Mission

We want to see our customers again and again because they are delighted with their purchases from us. That delight comes from not only how the shoes look, but how they allow you to perform and go about your days in comfort.

Brands that have become very popular with our customers were often unknown or newly available when we first stocked them. We are constantly searching for brands with that “certain something” or quality that makes them desirable. Check out our vendor list… Click Here


Our History

When Cletus Plamondon founded Plamondon Shoes in 1955, we were located in the Eastfield Plaza on 8th Street in Traverse City. Sensing that growth there was limited, he moved the business to our current location downtown, where we’ve been since 1963. Cletus retired and his eldest son, Guy, took over the business 31 years after it’s founding.

Guy has evolved the business from being a typical family shoe store to being a store that focuses on comfort brands for an active lifestyle. We find the shoes that allow you to perform your best during long hours on your feet. We’ve also expanded our selection to include slip-resistant shoes for those in the restaurant or medical industries, as well as steel-toe work boots for those who need extra protection and comfort for long hours on the job.

Today, Elizabeth Rucki and Ansel Bowden manage the store, who collectively have over 20 years of experience in the footwear industry. We make sure our staff receives extensive training, ensuring that we all have the proper knowledge and tools to make your shopping experience as pleasurable as we can.

Connect With Us

Store Location

TEL | 231.947.5091

Hours of Operation

M-F | 9 AM - 8 PM
SAT | 9 AM - 5:30 PM
SUN | 12 PM - 4 PM